Website ContentWebsite content needs to grab visitors within a few seconds, or they will move to another site for information. Professional, witty writing engages, entertains, and succinctly tells your business story.
Blogging
Blog articles are a great way to share your expertise with potential customers. Successful articles maximize SEO by highlighting a single idea and keyword phrase. Blog articles expand the size of your website, support SEO and can come up high in website ranking. Share articles through social media and email marketing to entice visitors to visit your website. High performing articles can be used as a lead magnet to grow sales or promoted through digital ads.
Press Releases and News
Press releases positively impact your reputation both online and in print and can announce new services, awards, employees, locations and more. The more often your business is in the news, the more likely customers will recognize your business name and contact you.
White Papers and Case Studies
White papers and case studies are another way to demonstrate expertise and build trust in the marketplace. They can be included in your website as downloadable materials or as part of an opt-in promotion on a landing page. They can also be promoted on social media and advertising. White papers share your expertise while case studies speak to your successes.
Video Marketing
Quality videos enable your business to tell a short story, explain services, engage with your audience and compel viewers to take a specific action, such as completing a contact form or contact your business. Video can be used in social media, on websites, in landing pages and digital advertising.