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Most businesses are doing some type of marketing but many are not seeing the results they desire ..
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014) Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
54% more leads were developed from inbound marketing over traditioanl paid marketing. 2X as many marketers say inbound delivers below average cost per lead than outbound methods. $20,000 is the average companies save per yearby investing more in inbound marketing over outbound marketing.
54% of consumers prefer mobile-optimized sites. 80.8% of users open & read email on mobile.
86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012)
80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012) Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
52% of marketing professionals worldwide named video as the type of content that gets the best ROI.