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Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014) Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
54% more leads were developed from inbound marketing over traditioanl paid marketing. 2X as many marketers say inbound delivers below average cost per lead than outbound methods. $20,000 is the average companies save per yearby investing more in inbound marketing over outbound marketing.
54% of consumers prefer mobile-optimized sites. 80.8% of users open & read email on mobile.
86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012)
80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012) Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
52% of marketing professionals worldwide named video as the type of content that gets the best ROI.