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Rob Dee Painting

June 2018


Painting Contractor rebuilds website to generate leads and improve brand identity.

 Painting Contractor Website Rebuild / Branding

Rob Dee, owner of Rob Dee Painting & More, is a business owner who learned his trade during college and later purchased the business when the owner retired. He now heads up a crew of skilled painters and provides professional painting services to primarily homeowners in southern Maine.

While Rob had a website and business card for his business, they had both becoming dated; it was time to refresh the designs and upgrade the online presence for his business.

Initially, we reversed the design on the back of his business card so the logo was white on dark blue and created graphics for the front of the card that looked like a painted surface. These colors and graphic elements were carried into the website design. A gold/orange color was added to the website color pallet and is used for buttons / links throughout the site to encourage visitors to take action.

In an industry where quality and pricing varies greatly, Rob’s website boldly conveys his business values with the statement, “100% honest. Work 100% guaranteed”.His services include interior and exterior painting, kitchen cabinet painting and new construction.

The new website is attractive with a contemporary design that includes slide-in graphics, eye-catching graphic icons, masonry-style portfolio, and a blog for new projects. The images on the website show his crew working, before and after photos and completed projects. Website animation creates visual interest through slide-in graphics and written copy.

This new website is designed for lead generation with many opportunities to connect with Rob through contact forms, emails and the direct-dial “call Rob” buttons and automatic responses to form submissions.Dashboard reporting is showing that Rob’s website is generating leads through phone calls and form submission.

With the new Google guidelines rolling out, we’ve build Rob Dee’s new website so it is closely aligned with Google’s best practices and standards ensuring the website loads fast, is mobile-friendly and comes up well in mobile and desktop searches.


  • Slideshow on Homepage
  • Dynamic Graphics and Slide-Ins
  • Lead Generating Forms
  • Branded High-End Web Design
  • Built-In Analytics & Reporting
  • Content Management System (CMS)
  • Google Analytics Set Up
  • Mobile-Friendly Website (Responsive)
  • Search Engine Optimization
  • Custom Contact Form


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