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LIz's Personal Chef Service

May 2013


Brand identify for start-up business in food industry.

 Liz's Personal Chef Service

LIz's Personal Chef Service Branding Identity

As a start-up business working with high-end clients at their homes, Liz's Personal Chef Services had to look professional and trustworthy right from the start.

The owner, a professional chef, needed a brand that reflected the gourmet food she prepares.

The new logo uses contemporary fonts and colors from baked goods and herbs. A basil leaf is used to accent the artwork and further emphasizes the nature of her business.

As part of the branding strategy, two-sided business cards were created along with a marketing piece that could be used for both a brochure and a post card. Finally, her Facebook Fan Page was branded to match her other marketing pieces.

The graphic design work for Liz's Personal Chef Services won the 2013 American Graphic Design Award for Brand Identity.



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