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BSC Cleaning Services

November 2016


Website rebuild for Maine's largest commercial cleaning service is generating quality leads and sales.

 BSC Cleaning Services - Website Rebuild | GCMD | Portland, Maine

Re-Built Website Generates Leads and Creates Brand Identity

BSC Cleaning Service is the largest locally-owned commercial cleaning company in Maine. With strong leadership over the past 10 years, along with acquisition of a competitor, the company is positioned for growth in the two largest markets in the State. Their service portfolio includes healthcare, education, manufacturing, office buildings, and property management. BSC Cleaning is Maine’s only CIMS CIMS-GB certified company demonstrating their commitment to providing their clients the best commercial cleaning service.

When we initially met with BSC Cleaning, their website was showing up well in searches but it did not represent the size and professionalism of the company. It was clear that developing a strong online brand identity through a website re-build would enhance their credibility and build trust with potential clients.

Through a series of meetings, we learned about BSC Cleaning’s clients, how they deliver services to their clients, the size of their market and their goals for the new website. We discussed design options, branding and how to generate leads through online searches and their website. A secondary goal was to streamline the online application process for potential employees.

Since the search engine optimization (SEO) was strong for the old site, we used the keywords from the old website and build them into the new website. We also optimized the new website for the two major markets within the state.

The new 17-page website combines strong design, based on the company logo colors and icon, with functionality to deliver a web presence that creates a brand identity and lead generation sales funnel. The homepage includes a slideshow with professional quality images, six-service feature boxes, a message from the President, and testimonials. The inner pages include a lead-generating contact form along with a quality header image. When any form on the website is completed, key individuals are automatically notified via email within seconds so they can respond quickly. All copy for the website was professionally written. The website also includes two blog articles and a news article, which can be used to keep prospect abreast of best practices for cleaning and current business news plus expands the website’s online footprint to 20 pages.

The owner is very pleased with the new website and the brand identity that it's developed for the company. The website continues to show up well in searches and is generating leads which have turned into sales from their target market.



  • Three Slideshows on Homepage
  • Lead Generating Forms
  • High-End Web Design
  • Built-In Analytics & Reporting
  • Content Management System (CMS)
  • Customer Relationship Management (CRM)
  • Google Analytics Set Up
  • Mobile Website (Responsive)
  • Professional Branded Website Design
  • Search Engine Optimization
  • Custom Contact Form
  • Google Map Set Up
  • Home Page Video
  • Dynamic Graphics
  • Training Video Library

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