The branding project started with a series of discovery meetings to learn about the goals of the practice, their patients, the modalities they offered and how they’d like to use the website to provide resources for new or returning patients. The challenge was completing the branding and website within a two-and-a-half- to three-month time span.
The strategy was to define the brand identity, logo design and branding guide (colors, fonts, etc.) then move onto the website. We presented the client five distinct designs for consideration. Ultimately, we focused on one concept with a memorable icon and a fresh color palette. The logo, icon and colors work seamless throughout all aspects of the brand identity showing up in stationery, social media, promotional items and the website.
Once the logo and branding guide were completed, we could move into planning and designing the website.
