Joseph's By the Sea: B2B website : GCMD

Joseph's by the Sea

Joseph's by the Sea is a well-known fine dining restaurant overlooking the ocean at Old Orchard Beach, Maine - a busy tourist area.

The restaurant is frequented by locals and visitors alike and is famous for it's outstanding food and spectacular views of the Atlantic Ocean.

Restaurant Web Design | Joseph's by the Sea

VISIT SITE

The Challenge

When the new owners of Joseph’s by the Sea purchased this well-known seaside restaurant, they knew the branding and website needed a refresh. Their logo, marketing and website looked very dated and tired: updating the branding and website was long overdue.

What We Did

Through a series of meetings, we learned about Joseph's customers, the dining experience and how the new owners wanted the restaurant to look and feel to customers : before and after they experienced Joseph's. We discussed design options, branding and how to be found in online searches and through their website.

Since the search engine optimization (SEO) was weak the old site, we conducted keyword research and embedded keywords into the new website. We also learned that customers were searching for Joseph's online, probably from their mobile device.

The new 7-page website combines strong design, based on the restaurant's new logo colors and icon, with functionality to deliver a web presence that creates a brand identity and bring customers into the restaurant. The homepage includes a slideshow with quality images, food images with links to the menu, a little about the history of the restaurant, and testimonials.

Since Joseph's uses Open Table for reservations, we connected the website to this reservations service using the built-in tools offered by the Duda CMS. With over 60% of searches being conducted on mobile-devices, this website menu is designed to be mobile-friendly and create a great dining experience.

Finally, the website enables the restaurant to feature its wedding and banquet services through pages focused on these services. Each page incudes tab functionality and downloadable menus.

What We Achieved

The owner is very pleased with the new website and the brand identity that it's developed for the restaurant. The website shows up strong in searches and is expected to do a booming business this Summer, due in part to the new website.