Home Builder Web Design & Branding

DeBoard Homes & Renovation Specialists

DeBoard Homes & Renovation Specialists is a residential home builder and general contractor serving East Texas homeowners and smaller businesses. With over 100+ combined years in the residential construction industry, DeBoard Homes brings deep experience using sustainable building products, best practices and a passion for quality to each project.  

Their services include new home construction, additions, kitchen and bath remodeling, complete home renovations, exterior surfaces, and commercial construction.

Take a Tour of Their Website

The Challenge

When we first met Darrell DeBoard, his website didn't represent his business or align with the communities he served within a 60-mile radius of Longview, Texas.   With over 100 years of combined residential and commercial construction experience, DeBoard Homes is poised for growth, but their website presented them as less than professional. The website's, written content was scant and some of the photos didn't represent the types of homes or commercial buildings in their area of East Texas.

Additionally, the logo design on his website didn't clearly represent the company or the types of services they provide.  Business cards, signage, and stationery were not cohesive and poorly designed.  Since the owner wants to focus more on new construction over renovations, it's vital to elevate his brand so it appeals to clients with the financial means to build larger new homes.

Homebuilder Branding | DeBoard Homes & Renovation Specialists | Longview, TX
What We Did
Through a series of meetings, we gained valuable insights into DeBoard Homes’ clients, their approach to designing and building homes, managing residential and commercial renovations, and their goals for branding and their website. We explored design concepts, branding strategies, and methods to drive lead generation through online searches and their website.

Our work began with the website, a critical tool for lead generation and business growth. We developed a color palette that incorporated shades from their previous site, complemented by two new accent colors. The navigation structure was defined with seven key pages: Home, New Construction, Remodeling, Commercial, About Us, Project Profiles, and Contact Us. The redesigned website blends striking visuals, thoughtful design, and compelling copy to establish a strong brand identity and enhance the company’s credibility.

The homepage features a prominent project image, additional project visuals, service highlights, an About section detailing the company’s history, and service area information. The three service pages provide detailed overviews of their New Construction Process, Home Remodeling, and Commercial Renovation services. To ensure quick responses, all website forms are configured to notify Mr. DeBoard via email instantly upon submission. The website’s professionally written copy enhances its impact, while the Project Profiles page offers brief descriptions of completed projects, with plans for future expansion.

The project also included SEO optimization to improve search visibility. Given DeBoard Homes’ location in a vast area of Texas, identifying the right keywords was essential for driving traffic to the site. These keywords were strategically integrated into the content, page titles, and other elements across the website.

As the website neared completion, Mr. DeBoard requested a new logo design for his business, which is now prominently featured on the site. The logo incorporates the website’s color palette, a complementary font, and a bold graphic, resulting in a distinctive design that elevates the company’s professional image.

Following the logo’s completion, we designed a two-sided business card featuring the new logo and dynamic angled graphics. We also created electronic letterhead for proposals and other business documents, along with standard business envelopes suitable for correspondence and other uses. Mr. DeBoard expressed his satisfaction with the design work, noting its professionalism and impact

What We Achieved
The client shared with us that he received his first homebuilding request within days of the new website launch.