Home Builders: Content Marketing Attracts Clients

What is Content Marketing?

There are a lot of different types of content that can be used on your company website, such as graphics, photos, videos, and written content.  Since search engines use written content to gather and organize information on the internet, we're focusing on written content that can be used in conjunction with visuals.

Content marketing is one of the most effective ways to attract an audience for your business. For industries like homebuilding, where the best client is a well-informed client, content marketing serves more than one purpose. Through your website content, you can attract users who are in the decision-making process for building a home using keywords, inform your future customers, and build trust in your brand's expertise.

There are numerous ways that creating fresh content for your website can benefit your homebuilding business and your efforts to reach new clients.

Search Engine Optimization

Search engines like Google favor fresh content that has been published or updated recently. This ensures the content is relevant to the user. For home builders, the reader is likely a homeowner/buyer but might also be a realtor or developer. While your best expert-driven content might have been published three years ago, an update, refresh, and new content will be more visible in popular search results.

Project Profiles

Every project is a story that will engage and delight future clients. Telling the story about a recent project empowers your readers to better understand your homebuilding process. They will see a clear and engaging example of the types of problems you can solve and your delivery of completed homes that enchanted their owners. 

Project profiles can be used both for the purpose of SEO strategy to attract new clients and as a sales tool when engaging potential clients who are already in the conversion funnel.

Position Your Business as the Premier Builder

Regular expert content on homebuilding enables your brand to broadcast your professional expertise to potential clients. Valuable and informative articles build trust in your company and inspire future clients to choose your brand over less available competitors. 

You can showcase how your homebuilder company is different from competitors. Explore what you do differently without giving away trade secrets. For example, a typical project profile includes:

1. The homeowner's problem
2. The proposed solution
3. The process used to solve their problem. This can focus on the building process.
4. The outcome and final product.
5.  A few words of praise from the client.
   
   

These elements draw in new clients to help them see the unique value that your homebuilding company has to offer in the context of a project that is similar to their own plans.

Social Media Content

Broadcasting through social media is a great way to spread the news about recent projects and the expertise of your brand. Sharing project profiles, recent announcements, and other fresh content will help you build a social media following. This can not only attract more visitors to your website but also bring together a supportive community of clients and home-building enthusiasts to draw attention to your company.

Home Construction Articles 

Detailed and informative articles on home construction serve to educate clients about what you have to offer when building quality homes. They will learn about the process, design options, and how to bring your expert insights to their own home building plans. These articles demonstrate your company's superb knowledge of materials and techniques, and how they all play a role in creating beautiful homes.

Great educational content attracts clients who are diving into the decision-making process and may be ready to choose a builder.

Ready to Get Started?

As a homebuilder, content marketing plays an important role in your marketing process. After all, modern clients tend to do a lot of online research before making big decisions like their ideal design and builder for a new home. Producing informative, expert-driven, and project profile content will attract new clients, build trust in your expertise, and contribute to the client conversion process all in one. 

Boost your brand's visibility and client conversion results through thoughtful content marketing. If you have questions about content marketing for homebuilders, give us a call at 207-464-0016 or send us an email design@gcmd.agency to schedule a time to talk.