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5 Free Tools for Nailing Your Content Marketing Strategy

Posted by: Alexandra Heseltine - Wednesday, May 10, 2017

Small and medium-sized businesses don’t have the luxury of running fancy marketing campaigns. Such campaigns often result in going over-budget, to the extent of ultimately forcing the business to shut down prematurely. Instead, small business owners should be making smart investments elsewhere in order to expand and grow their businesses even further.

Luckily for them, there are a lot of free tools out there, especially for SEO business owners running a successful marketing campaign. In fact, some of these tools are so good, that you’ll be nailing your content marketing strategy in no time. Here’s but to name a few.

Unsplash for free stock images

According to a social media industry study conducted last year, visual content is just 1% short of being tied with blogging (38%) as the most important form of content marketing for businesses. Video content came in third, with a solid 21%, which just goes to show that visually appealing content is roughly two-thirds of all the content preferred by marketers. Therefore, using images in your content marketing strategy is almost a no-brainer. Likewise, this is where we come to Unsplash, a gold mine for quality stock images that you won’t find anywhere else on the internet. It has a gigantic collection of beautiful HD images gifted by the most generous of photographers, stacked into various categories ranging from business and computers to love and animals. It’s the perfect eye-candy for your viewers to enjoy while they stroll through your blog. Also, the best part is: It’s absolutely free!

Biteable for video editing

Biteable is yet another free tool you should be using for your content marketing strategy. Namely, it’s used for video editing and it’s super simple and easy to use. You can choose your own colors, you can add your own music, you can add your own text anywhere you want in a matter of minutes. Very user friendly and enjoyable to work with. There’s also a place for you to add your logo so people watching the video can easily relate to your brand and voilà. Now, you have some epic video content to spice things up on your blog or your social media profile that people will be able to share with their friends and followers. Not bad for a tool that’s completely free.

Google Drive research tool for credible sources

Creating content without using credible sources is marketing suicide. Your blog post will look very unprofessional and your brand will completely lose its authenticity. To stop this from happening, simply use the research tools found in your Google Drive. What’s more, you don’t even have to leave your Google Doc to conduct the research, just find the ‘Research’ tab on your ‘Tool’ menu bar and you can search for anything from within. This is a killer tool for any content creator, especially in the case of bootstrapping business owners, who have to work with a tight budget to find the right kind of content. Having access to niche information and credible sources, you can start working on your marketing campaign that will engage the right kind of target audience for your brand.

Playbuzz for interactive storytelling

Playbuzz is a unique platform that offers Buzzfeed-like storytelling that fully engages your audience and spurs their interest in your brand. It comes with a lot of built-in formats you can choose from, allowing you to make things such as quizzes, trivia, polls, lists, and stories with ease. Within a few clicks, your blog visitors can vote for their favorite product or solve a personality test that will help them choose a product that suits them the most. Moreover, apart from being totally free, it also integrates Facebook sharing and comments features within itself, which will make your marketing campaign that much simpler. All in all, Playbuzz is great at creating interactive content that will bring you closer to your audience and keep them amused for days on end.

Stay organized with Evernote

Brainstorming and letting your imagination run wild can be a good thing. However, don’t let the chaos of inspiration take hold of you, stay organized with Evernote. It is a great tool for keeping yourself in sync with your ideas at all times. Sometimes content marketing can be quite hectic, so organizing yourself is a huge must. Evernote allows you to add links, tables, audio recordings and the like to your notes, all in one place. It’s simple yet surprisingly effective. Do more in half the time and don’t let your project end at the brainstorming phase, see it go all the way from start to finish.

In conclusion, there’s no need to waste money on expensive tools when there are perfectly viable free tools available for everyone. In addition, some of these tools perform a lot better than their expensive counterparts. So much so, that a lot of small companies have already been using them to great success. Now, don’t just stand there, go and perfect that content marketing strategy with these free tools that are at your disposal.

Emma Miller is a digital marketer from Sydney, Australia. She works as a blogger, Senior Editor for Bizzmark blog and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups and latest trends.

 Alexandra Heseltine | Marketing pro and creative director with over 25 years experience working with mid-sized to larger businesses and non-profits with experience in the construction, legal, banking and B2B sectors.

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