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Why Install an SSL Certificate on Your Website?

Posted by: Alexandra Heseltine - Friday, September 08, 2017

As you probably know, nothing on the web stays the same for very long.

For several years now, it’s been Google’s mission to provide their search engine users a better online experience by causing spam and inactive websites to fall to the bottom of searches. Google has also elevating websites that are properly built for search engines and actively updating content with blog articles, products, videos, images, written content, etc.

These anti-spam steps that Google is taking are great for the user but if you own a website that is at least two years old and you haven’t taken extra security measures, ensured that your website is built properly or updated the content in sometime, your website could be tagged as a spam or an abandoned site and drop in rankings.

More Secure Websites – Better Ranking and Traffic

Google’s latest “big change” is to strongly encourage website owners to make their websites secure by installing an SSL certificate. SSL Certificates are intended to prevent hackers from stealing personal information that a visitor might leave on your website when completing a form, such as email address, credit card information, etc. This step is also designed to minimize inferior quality sites from showing up in searches which may include spam, create a bad user experience or otherwise be dangerous to your you or computer. 

SSL Certificates provide added layer of security

The new SSL certificate will provide your website and business an extra layer of security against hackers stealing information from forms on your website. When web users visit your website, they will see the word “Secure” in the browser just left of your URL (domain name) indicating that your website is safe to visit. Read Article About SSL Certificates

Protect Your Online Reputation and Credibility

Even if your website is not an e-commerce site, we recommend installing an SSL Certificate as a way of demonstrating the trustworthiness of your website to your visitors. We have heard of customers who will not visit a website if it doesn’t say “Secure” in the browser. Some individuals are using mobile devices with apps that block websites from showing up if the site isn’t designated “Secure”. More recently, Google is visually flagging websites that are not secure with an Insecure Website symbol or a pop up that warns the visitor that the website is unsecure. As you can guess, not having an SSL certificate on your website could impact traffic and leads generation. Read Article about HTPPS Timeframe

Website Security with SSL Certificate

Considering the risk involved with maintaining an unsecure website versus a secure website, the cost for the SSL certificate is minimal. The time for installing and upgrading a website will vary, depending on the size of the website. Estimated time to upgrade a website is roughly 1-2 hours, although larger websites could take longer.

We highly recommend taking this step to protect your website and online reputation. Google will require it in the very near future anyway. If you’re interested in adding an SSL certificate to your website, reach out to us at Design@GCMD.Agency. We’ll provide you an estimate on the purchase of an SSL certificate and its installation cost right away then a timeframe for work completion.

 Alexandra Heseltine | Marketing pro and creative director with over 25 years experience working with mid-sized to larger businesses and non-profits with experience in the construction, legal, banking and B2B sectors.

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