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How to Choose a Domain Name for Your Business

Posted by: Alexandra Heseltine - Wednesday, August 17, 2016

If you’re selecting a business name or domain, you may not realize that selecting a website name and domain affects operations, marketing and sales. Here are a few things to consider when developing a website name and selecting a domain.

Competition and Confusion
Do a little online investigating before buying a domain. A competitor may already own a domain that is similar to the domain you're considering. You could also come across a domain owned by another business that could be confused with your business. Either way, potential customer could end up at the wrong website.

Operations/Company Email Addresses
The website name will be used at the end of company email addresses so keep your website address relatively short – 9-15 characters. To better illustrate, is easier to remember and type than .

From a marketing and sales perspective, a shorter website address (domain) is much easier for customers to remember and the shorter address easily fits on marketing pieces, such as business cards and promotional advertising. Some companies have developed very creative website addresses such as used car dealer may use in marketing campaigns.

Websites can also have multiple website names/domains all pointing to the same website. This is usually done for SEO/marketing and has proven to be a good online marketing strategy for some businesses.

Choose the Right Domain
Selecting the right type of domain is confusing for many people. Should your new domain end in .com, .org or something else and why is this important. Generally speaking, domains are set up as follows:

.com - US Businesses
.org - Non-Profits and Charities
.edu - Education
.ca - Canadian Businesses
.co - International Businesses

If the website name you’ve chosen is not available as a .com, check these other options for business domains:

.me (particularly suited for Maine businesses)

As more businesses and organizations go “online”, more domain options have been developed. Recently, new domain extensions have been created so your domain could end with one of the following:

The name you select for your website and domain will be used for years so carefully consider the name you choose. See for general information about domains and available options.

Generally speaking, we recommend purchasing a domain for three years. You’ll save money and minimize the risk of losing your domain name to someone else over the three year period. A few of the websites that offer domain for purchase are,, and .

Finally, domain names sell quickly. If you see a domain name that works for your business, don’t wait until your website is built, purchase the domain right away.

Let us know if this article has helped you in your website name and domain selection by posting below.

 Alexandra Heseltine | Marketing pro and creative director with over 25 years experience working with mid-sized to larger businesses and non-profits with experience in the construction, legal, banking and B2B sectors.

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