Alexandra Heseltine - Monday, January 16, 2017
There are many ways to create a powerful online presence beside building a rocking website. Yes, a quality website is important but a website alone won’t
create an online presence.
A strong online presence and brand recognition starts with a strategy for reaching the right people with your message where they are looking for businesses
like yours. So, of course, knowing your customer intimately is the first step to creating your online presence. Here are some rock-solid ways to show
up online and get noticed.
Google My Business
It should go without saying, your business needs to show up in Google searches. Google My Business is a great way for your business to show up in searches
without a website. Complete as many fields in this online tool as possible and include keywords to help with searches. Google My Business integrates
with Google Analytics, YouTube and Google Adwords for single-source reporting and management.
Bing Places for Business
Similar to Google My Business, Bing Places enables your business to show up in searches that are conducted on Bing. This tool also integrates with analytics
and other online tools to enable websites to show up in Bing searches.
Depending on your business, being listed on review sites can drive traffic to your door. Websites like Yelp and TripAdvisor will not only help your business
show up in searches but allow customers to leave reviews. Businesses with a portfolio of reviews (hopefully positive reviews), show up higher in searches.
Just having your business listed in a directory like YellowPages or WhitePages helps customers find your business. There are a many directory websites
that you should consider, including local directories. Directories enable your business listing to come up in local searches.
Business and Trade Directories
If your business belongs to a professional organization, make sure it’s listed on the organization’s website. This is a great way for other members to
learn about your business and to build your online credibility.
Using the right social media channel to engage with your customers can greatly improve your online reputation, if managed with skill. Not only will social
posts engage with customers, it usually shows up well in searches. Select the social platforms used by your target audience, master the tools and strategies
for each platform and start posting!
News and Online Publications
Getting in the news is usually good news for your business. Mentions in the news can be announcements, awards or noteworthy events. If you submit this
type of news to the publisher, you’ll have full control over the content. Writing a regular byline for a publication is a great way to show up
online as well as you and your business as experts in your industry. While this tactic falls under heading of PR and marketing, it is a also
a good strategy for increasing web visibility since you're articles will come up in searches for specific articles and announcements.
Blogging and Guest Blogging
Writing great content or creating a strong visual, like an infographic, can return big benefits for your business. Business2Community.com is one of many blogging sites that accept article submissions. Pick a blogging site that is read by your customers. Trade publications area always
looking for quality, insightful content so submit articles to these online publishers and make sure your bio is included.
Videos and Podcasts
Creating great videos that show up in YouTube is not only a good marketing strategy but can also help your business show up in searches. Since Google owns
YouTube and a business can create its own channel, all videos will show up in Google searches. Make sure you write a good description for each video
using relevant keywords about your company.
Curious about how your business stacks up online? Take our free online assessment! You’ll see your results in a few seconds.
Alexandra Heseltine |
Marketing pro and creative director with over 25 years experience working with mid-sized to larger businesses and non-profits with experience in the construction, legal, banking and B2B sectors.
For more on the latest trends in business and marketing, subscribe to our blog and visit our website at www.gcmd.agency.