Content that Engages.

Creates the Right Message.

Points North Interactive Data Driven Marketing

Content marketing that delivers results.

Have you connected with your customers lately? We thought it had been a while.
Great content engages with customers getting them running to your door.
Wouldn’t that be nice for a change?

Whether it’s a powerfully written blog article, an infographic or humorous video, content needs to tell your story to a waiting audience and encourage them to contact you or share your content with others.

We’ll work with you to develop an effective content marketing strategy that connects with customers. Not all content is right for your specific customers. We’ll learn about your customers, what type of content they like and how to reach them. Then we’ll create content that best tells your story to your customers … where they show up.

Great written content drives customers to your business. We write copy that stays in customers’ heads and prompts them to “Buy Now”, email, call, or come on in.

It’s simple. Great content marketing, like professional writing, videos and infographics, tells your story, educates customers, and inspires them to take action.

The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers.

We create written, graphic and video content that stays in customers’ heads and prompts them to “Buy Now”, email, call, or come on in.

Blog articles, eBooks and case studies educate customers about your services and products. Eye-catching infographics or stunning graphics can be shared through social media. Video marketing is break records for engagement and customer connections.

We help businesses tell their stories and connect with customers through a variety of marketing channels, either singly or as part of a well-defined marketing strategy or sales funnel.

Website Content

Website content needs to grab visitors within a few seconds, or they will move to another site for information. Professional, witty writing engages, entertains, and succinctly tells your business story.

Social Media

Get customers talking about your business and sharing your quality content using the rigth social media that reaches your customers. Shareable content might be blog articles, news, photos, graphics, and videos. Social media platforms may include Facebook, Twitter, LinkedIn, Google+, Pinterest and more.

Blogging

Blog articles are a great way to share your expertise with potential customers. Successful articles maximize SEO by highlighting a single idea and keyword phrase. Blog articles expand the size of your website, supporting SEO and high website ranking. Share articles through social media and email marketing to entice visitors to your website. Press releases positively impact your reputation both online and in print.

Press Releases and News

Press releases can announce new services, awards, employees, locations and more. The more often your business is in the news, the more likely customers will recognize your business name and contact you.

White Papers and Case Studies

White papers and case studies are another way to demonstrate expertise and build trust in the marketplace. White papers and case studies can be included in your website as downloadable materials or as part of an opt-in promotion on a landing page. They can also be promoted on social media and advertising. White papers share your expertise while case studies speak to your successes.

Can we help you tell your business story?

Hire Us We'll make your written content shine on the web and attract the right clients to your business.

So how does it all work?


Content Marketing | GCMD web design branding marketing

Website Content | Blogging

Amazing content attracts customers.

Engaging web content grabs visitors' attention,engaging with them on a personal level. Professional, witty writing connects with readers and succinctly tells your story.

White Papers & Case Studies | GCMD web design branding marketing

White Papers & Case Studies

Content that engages customers.

Share your expertise with downloadable white papers, case studies, eBooks and more through your website, email marketing or social media.

Brand identity and branding strategies

Stunning Graphics

Share your brand on the web.

Captivating graphics grab your customer's attention and allows you to convey your message visually. Connect with customers using infographics, photography and visuals.

Video Marketing | GCMD web design branding marketing

Videos Marketing

Engaging Videos that Entertain and Convert.  

Reach your audience with engaging videos that entertain, inform and engage with your ideal customer. Tell your story well and customers will follow you.

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